Organizational Management (BAS), Sales and Marketing Specialization
Previous Degree Required: A.S./A.A.
Eligible for Financial Aid: Yes
Delivery Method(s): Hybrid, Online
Location(s): Cocoa, Melbourne, Palm Bay, Titusville, Online
Additional Limited Access Application Process Required: No
Program Testing Requirements: Not Required
Academic Community: BUSN
Program Code: OMBSMKTS
Classification of Instructional Programs (CIP) Code: 52.0299
Florida Department of Education CIP Code: 1105202991
This is a specialization of the BAS Organizational Management degree.
The Sales and Marketing Management Specialization opens the pathway for career opportunities as a sales manager, marketing manager, market research analyst, marketing specialist, advertising and promotions manager, product manager and sales representative.
Refer to the Bachelor of Applied Science (BAS) overview page to find information about admission, graduation, general education and other requirements. Students who need technical electives will work with a bachelor’s advisor to determine the courses best suited to their plan of study.
Visit the program page for more information.
Program of Study
| Code | Title | Credit Hours |
|---|---|---|
| Associate Degree | 60 | |
| Complete Associate Degree | ||
| General Education or Technical Concentration | 21 | |
| General Education (for A.S. degree students) or Technical Concentration (for A.A. degree students) | ||
| Organizational Management - Core Courses | ||
| ACG 3024 | Accounting for Managers | 3 |
| BUL 3130 | Legal, Ethical, and Social Aspects of Business | 3 |
| GEB 3213 | Foundations of Managerial Communications | 3 |
| MAN 3240 | Organizational Behavior | 3 |
| MAN 3303 | Management and Leadership | 3 |
| MAN 4301 | Human Resource Management | 3 |
| ECP 3530 | Economics of Health and Healthcare Policy | 3 |
| or ECP 3703 | Managerial Economics | |
| FIN 3402 | Financial Management | 3 |
| or QMB 3250 | Quantitative Methods for Business Decisions | |
| Sales and Marketing Specialization | ||
| MAR 3023 | Marketing Management | 3 |
| MAR 3503 | Consumer Behavior | 3 |
| MAR 4202 | Supply Chain Logistics Management | 3 |
| MAR 4613 | Marketing Research | 3 |
| MAR 4952 | Capstone - Marketing Strategy | 3 |
| Total Credit Hours | 120 | |
In accordance with Florida Statute and Florida Administrative Code, students must
-
Satisfy the foreign language competency requirement
-
Satisfy the Civic Literacy Graduation Requirement.
Course Sequence
Below is the recommended sequence for taking courses in this degree. Using this guide and meeting with your assigned advisor each term is the key to successful program completion.
Please note that course prerequisites, including required developmental math, reading, or writing, need to be completed to continue on to the more advanced course. Click on the course number to see the requirements.
| Code | Title | Credit Hours |
|---|---|---|
| ACG 3024 | Accounting for Managers | 3 |
| BUL 3130 | Legal, Ethical, and Social Aspects of Business | 3 |
| GEB 3213 | Foundations of Managerial Communications | 3 |
| MAR 3023 | Marketing Management | 3 |
| MAN 3240 | Organizational Behavior | 3 |
| MAN 3303 | Management and Leadership | 3 |
| MAR 3503 | Consumer Behavior | 3 |
| MAR 4202 | Supply Chain Logistics Management | 3 |
| MAN 4301 | Human Resource Management | 3 |
| ECP 3530 | Economics of Health and Healthcare Policy | 3 |
| or ECP 3703 | Managerial Economics | |
| FIN 3402 | Financial Management | 3 |
| or QMB 3250 | Quantitative Methods for Business Decisions | |
| MAR 4613 | Marketing Research | 3 |
| Tech or Gen Ed Elective 1 | 3 | |
| Tech or Gen Ed Elective 1 | 3 | |
| Tech or Gen Ed Elective 1 | 3 | |
| Tech or Gen Ed Elective 1 | 3 | |
| Tech or Gen Ed Elective 1 | 3 | |
| Tech or Gen Ed Elective 1 | 3 | |
| Tech or Gen Ed Elective 1 | 3 | |
| MAR 4952 | Capstone - Marketing Strategy | 3 |
| Total Credit Hours | 60 | |
- 1
Select 21 credits to meet the general education requirement or technical elective requirement. Work with a bachelor's advisor to determine the courses needed.
- 2
Capstone course is to be taken in student’s final term.
Learning Outcomes
- Develop market research processes and protocols for research design including data collection and analysis from primary and secondary data sources.
- Core Ability Supported: Think Critically and Solve Problems
- Assess consumer behavioral patterns including psychological, situational, and social factors influencing the consumer decision-making process
- Core Ability Supported: Think Critically and Solve Problems
- Analyze the marketing environment including company capabilities, macro-environmental factors, and technological advances.
- Core Ability Supported: Think Critically and Solve Problems
- Formulate competitive business-to-business marketing strategies governing the proposal, negotiation, and selection processes.
- Core Ability Supported: Think Critically and Solve Problems
- Evaluate global market entry strategies (e.g., exporting, contract manufacturing, franchising, foreign direct investment, licensing, joint ventures, and strategic alliances).
- Core Ability Supported: Think Critically and Solve Problems
- Examine marketplace segmentation, targeting, and positioning as comprehensive marketing strategies.
- Core Ability Supported: Think Critically and Solve Problems
- Evaluate key marketing decisions for product branding and mix, product line extensions, repositioning, labeling, and packaging.
- Core Ability Supported: Think Critically and Solve Problems
- Explore new product development including the Diffusion of Innovation Theory, and product life cycle.
- Core Ability Supported: Think Critically and Solve Problems
- Examine competing pricing concepts establishing value for our customers
- Core Ability Supported: Think Critically and Solve Problems
- Create procedures and processes for marketing channel design and effective supply chain management.
- Core Ability Supported: Think Critically and Solve Problems
- Demonstrate the techniques leaders use to motivate and evaluate individuals and teams.
- Core Ability Supported: Work Cooperatively
- Apply ethical practices in a business environment.
- Core Ability Supported: Model Ethical and Civic Responsibility
- Apply management and leadership theories and practice in program and resource management.
- Core Ability Supported: Process Information
- Demonstrate written and oral presentation skills expected of an organizational manager.
- Core Ability Supported: Communicate Effectively
- Demonstrate financial management, capital budgeting, and assets management skills expected of an organizational manager.
- Core Ability Supported: Think Critically and Solve Problems
- Demonstrate knowledge of appraisal and evaluation techniques for employee performance and commitment within the organization.
- Core Ability Supported: Think Critically and Solve Problems